I didn't know until know that marings are so small! It means that ag-tech companies have to give very compelling offerings, if we want our customers to take a risk.
Love the piece, Ariel. Thanks for sharing! My reflection:
Size really matters. In a “large” production system, a farms success becomes increasingly dependent the farmer adopting an “asset management” perspective over the traditional “operational” perspective. Often requiring leverage into other assets or businesses.
A small DTC operation can be wildly more profitable than a production model based on an opposite mentality - prioritizing ops.
I didn't know until know that marings are so small! It means that ag-tech companies have to give very compelling offerings, if we want our customers to take a risk.
Absolutely! ROI for the farmer in a short of time as possible is critical, especially since farm profitability year-to-year is not a given
Love the piece, Ariel. Thanks for sharing! My reflection:
Size really matters. In a “large” production system, a farms success becomes increasingly dependent the farmer adopting an “asset management” perspective over the traditional “operational” perspective. Often requiring leverage into other assets or businesses.
A small DTC operation can be wildly more profitable than a production model based on an opposite mentality - prioritizing ops.